Many bloggers know how to write articles smoothly and regularly, but not many know how to write SEO friendly articles.
The latest Google algorithm update, quality website articles are not only useful for search engines but also readers (human).
Many tips on how to write articles that are SEO friendly on the internet, but not all of them can be applied, and there are even some that have been outdated with the development of the latest search engine algorithms, especially Google.
For that, I present the article 15 of the most effective ways to write SEO friendly articles that you probably don’t know yet!
Prioritize User Experience
I enter this point as the first point because I consider it to be the essential element in writing SEO friendly articles. Also, later, other points that are written here are also many with the user experience or commonly called UX.
“Why user experience?Because it’s complicated to manipulate.”
Unlike backlinks and content, the user experience is challenging to manipulate because it is beyond our control as a web owner. So, don’t be surprised if this is one of the important factors that Google uses to minimize ranking manipulation in their search engines.
The purpose of the user experience here is user activity and response when they explore our blog. Starting from how long they read, the response to articles that were read, how many pages they opened, which parts of the web they clicked, and so on.
Logically, the longer and comfortable they are on a web, the more quality the contents of the web are.
Although this matter is still a debate, many argue that Google can track almost all of our browsing activities, even without using their properties such as Google analytics, Google toolbar or Google Chrome.
The findings of a Blackhatword member named John Limbocker reviewed here slightly opened my eyes to how Google uses the user experience as one of the ranking factors of the site.
So any expert on your SEO article writing techniques, if you don’t pay attention to the user experience, chances are the results will not be maximal.
What is included in the user experience category? Many of them:
“Quality content is one of them.”
Other factors that affect user experience for example:
- Professional Website / Blog Design
- Easy navigation
- Size and type of font that is easy to read
- Minimizing spelling errors (typo)
- Functional interactions (comments, discussions, shares, etc.)
- Loading speed
- Responsive design
The core of UX is to provide quality content and websites by placing the reader as the primary target.
Use the Keyword in the Article Title
This must be done if you want to compete in the SERP more easily. Because the title (title) is the first element that Google crawls to determine the topic of an article.
Not giving the primary keyword in the title is tantamount to telling Google to guess the theme of your post.
The best keyword placement in the title is the beginning of the word. The more left (to the beginning of the word) the better.
However, this is not a necessity because it also adapts to the overall title so that it is comfortable to read and invites clicks.
Don’t just because you want to be more SEO-friendly, the title of your article becomes weird and hard to read.
Phenomena that often occur on local websites, many of which sacrifice users (readers) to pursue the main keywords in the title of the post.
- 20 of the Latest 2016 PC Computer Models
- The Latest Model of the Latest 2016 Muslim Long Dress Batik!
- The Latest and Best Models and Designs of Modern Sarimbit Batik
Familiar with the confusing title as above?
For the title length, try to be less than 71 characters. This limit is not standard because it depends on the number of pixels used by each character.
Use Inviting Titles Click
Like the case example above, sometimes there are difficulties in making the title of the article because if it is made according to the targeted keywords, it will look awkward and stiff when read. However, if it is made into a flexible title and invites clicks, it is precisely the keywords that cannot enter.
For the problem above, I have a solution.
For you WordPress users, use the All in One SEO pack plugin or the like that serves to rewrite the article title. So, you have 2 titles for 1 post — 1 title for readers (users), 1 title for search engines.
For the number of letters in the title that are made for the search engines, try not to exceed 60 letters, so that they are not truncated on the search page.
The latest update, Google limits the Title tag in the SERP to 600px, for the number of characters depending on the use of uppercase and lowercase letters, spaces, punctuation, etc.
Also, try the title for this search engine while it is still easy to read because later visitors from search engines will read the title and description of your writing (snippet) on the search engine before entering the blog.
If your title is stiff and not readable it will reduce CTR in SERP and Google thinks, “this is a blog on page one, but how come it’s rarely clicked on, this is not quality writing.”
Have you ever thought about it?
An easy example is AGC (auto-generated content) blogs.
Why do they rarely master SERP, especially for potential keywords? I think one of them is because the title and description of their snippet are on average messy and don’t invite clicks.
AGC usually wins in long, long tail keywords and typo rare keywords and almost no competitors.
For titles that are read by users, you can be creative at will. Try to catch and keep pulling clicks.
Write Long & Deep Articles
Many argue that the longer the article, the better the ranking on the search engines.
This opinion can be correct, and it can also be wrong. Again, back to the first point, depending on the user experience.
If you can write long articles while still prioritizing the user experience, of course, it’s better. However, if you insist on writing long articles to meet the SEO target (with the contents of messy articles and scrolling), I think your way will not be valid.
What do I mean by long and in-depth articles?
I mean an article that is not only long (many) the number of words, but also addresses the topic in depth (complete and comprehensive).
In English, it is often referred to as in-depth content.
Backlinko.com analysis of 1 million searches on Google recently found that the average length of articles on page 1 SERP is 1,890 words.
Note: Don’t add unnecessary sentences or topics to chase words. As much as possible use simple and straightforward sentences, so that the topic you are discussing can be more extensive and complete.
Use Internal Linking
Internal linking is a link between pages in one blog/website.
What is the ideal number of internal links per post?
Again there is no exact size because this also relates to the user experience. If you feel 10 internal links per post will not hurt your readers, then go ahead.
If someone says that the internal link may not exceed 3-5 links per post, then ignore it, surely you give suggestions for SEO updates.
See Wikipedia as an example: what are their interlinks per page? Many.
Are they in Google penalties? No.
Besides being suitable for the user experience, internal linking will also strengthen between one page and another from the SEO side.
With internal links, if one of the pages gets a backlink, then 85% of the power from the backlink will flow and be divided into other pages that get a link from that page (commonly called link juice).
External Linking to Relevant Site Authority
Many are mistaken about this. For fear of falling web rankings when giving out links, many use nofollow links when doing external linking.
My opinion, as long as your external link to a web authority that is relevant to the topic of writing, then giving dofollow links will not hurt your website. On the contrary, Google will see your website as a useful web because it always references web sites that have been trusted.
External links to websites that are related to the topic of discussion also help readers to get other accurate reference sources.
When doing external links, use dofollow attributes for web authorities that are relevant to the topic of writing, and use the nofollow attribute for affiliate websites (if you recommend products/services).
Don’t Worry About Keyword Density
Keyword density is the intensity of the appearance of keywords in one article page.
What is the ideal keyword density for SEO friendly articles?
If it was in the past before Google Panda many suggested around 3% – 5%, for the current algorithm you should not need to worry too much about it. Keyword density may be relevant, but Google’s latest algorithm is smart enough to detect the quality of an article.
You should be careful if the percentage of keyword density is too much because it can have a harmful effect (keyword stuffing).
More focused on user experience and keyword density, LSI and synonyms will usually adjust accordingly.
Logically, if your articles are reasonable and quality, and discuss topics in depth, the keywords that you want to optimize will enter itself through your writings.
Is it not like that?
Enter Latent Semantic Indexing (LSI) Keywords
Although not exactly the definition, LSI can be said almost the same as synonyms or related keywords (words/terms that are still related to the main keyword).
For example, you are writing tips on how to write SEO friendly articles (like my writing: D), so you can add terms such as blogs, backlinks, themes, plugins, templates, Google, search engines, tutorials and terms other relevant, of course, by always prioritizing writing that is quality and readable.
For example, if you shoot the keyword “Muslim clothes,” it is better if you can include words such as Muslim clothing, shirt, abaya or hijab into your writing. You can also add related terms such as online stores, shopping, fashion, and so on.
To search for LSI keywords, you can use Google Suggestion / Autocomplete, Google Related Search or plugins (for WordPress) that do have this feature, such as SEOpressor for example.
Reduce the use of Bold, Italic, Underline
This is also one of the old school techniques that are sometimes misused.
Using bold (thick lines), italic (slash) and underline (underline) functions to help search engines recognize essential words in our article.
However, in practice, many use it excessively and apply it only to keywords that are just shot.
Use Bold, Italic and Underline just naturally.
Even if to strengthen keywords, use bold once. Italic is usually used in different terms, while underlines are important terms or notes. You can improvise the use of this feature while taking into account the user experience.
Use Elements h1, h2 & h3
Elements heading h1, h2 & h3 are used to determine the most important elements on a website page.
In the default theme, WordPress or default Blogspot template h1 element is usually used for website titles (homepage), H2 for posting titles and h3 for other website elements such as related posts and widgets in the sidebar.
The default theme structure with h1 on the homepage is more suitable for particular niche websites (microniche) because the main keyword is indeed on the homepage. However, this type of theme is not preferred because it is not as dynamic as premium themes that are sold in the market.
Dynamic themes with SEO friendly structure usually have the same heading structure as the default theme-theme when on the homepage, but change when on the posting page, by placing the post title as h1 (not the homepage title).
When you write articles for SEO purposes, make sure your h1 is the post title. For h2, you can use it on the post subtitles.
As I did in this paper, I wrote the 15 points in writing this SEO article using h2.
Note: Use h2, h3, etc. can be more than 1x on one page of a website (pages). However, using h1 should only be 1x because h1 is the main topic of a page.
Use Short URLs and Contain Main Keywords
Slightly different from the article title, the excellent permalink is not a rich variety of keywords, but what is easily detected by search engines is what is the main topic of the article.
Title: 15 Effective Ways to write SEO friendly articles that you don’t know yet!
Here many do the opposite. Use a long URL in the hope that more keywords will be entered.
With a long URL, maybe more keywords are entered, but the main keyword will be more challenging to compete.
Matt Cutts in his interview with Stephan Spencer also suggested using no more than 3-5 words of embarrassment.
“If you can make four-five-words long – and it is pretty natural. If you have got three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, it starts to look a little worse. Now, our will weight algorithms are words less and not just as much credit.”
Although I never have 100% believed in this Google engineer’s talk, but this time I agreed.
Whether there is a connection or not, the default permalink on Blogspot (owned by Google) if it is not customizable it will also automatically cut the permalink that is too long.
For how to customize (change) this permalink is quite simple, in the visual menu editor point the cursor to the bottom of the post title and click “Edit.”
From here you can shorten or change the permalink as you wish.
In the rules of SEO, permalink (include with URL domain) should not be more than 90 characters.
Meta Optimization Description
Using the primary keyword in the first sentence to make it more SEO friendly usually makes the post a bit stiff.
To outsmart it, you can place your keywords in the meta description (for wp users can use the AIO SEO Pack plugin, SEO by Yoast or Platinum SEO Pack). This Meta description will later become a snippet on the search engines.
By placing keywords in the meta description, you can be more flexible and flexible in writing articles for users, especially in the first sentence and paragraph.
It should be noted that although this meta description is only seen by search engines when visiting your blog, this meta description is also seen by users when googling on search engines, so make sure the sentence in this meta description is still exciting and invites clicks, not just keywords -keyword and LSI. Again, this is related to the user experience, especially your CTR in the SERP.
Google limits the use of meta descriptions to around 160 characters, so if you can as well as possible, your meta description is limited by the number of characters because if it exceeds your description will be truncated.
To invite clicks and enlarge the CTR in SERP, you can make a meta description that makes people curious.
For example, this article, if I make a description like this how about your reaction: “From the 15 Effective Ways to Write SEO Friendly Articles, there is one of the most effective and certainly you have never read anywhere, namely …”.
Put the points behind the description, so that prospective visitors are increasingly tempted to click and visit our article.
Enter the Alt Attribute in Image (Image)
Google cannot read image files (images), so here the use of alt attributes is needed as a substitute for explaining the image file contents to robots that crawling on that page.
Need to be underlined here, which is read by Google is the alt attribute, not the title or image file name. See the difference here:
Often, alt attributes (Alternative text) here are filled with the main keyword.
If your image is only 1-2 files in 1 article, it certainly doesn’t matter, but if your image file is enough, you should vary it with longtail and LSI keywords. Also add words like images, images, pic of or photos in front of keywords to make them more natural and not keyword stuffing.
For commercial websites with frequent posting intensity, you can use plugins specifically for image optimization such as SEO Friendly Images. For personal websites with the intensity of rare posts, you should use the manual method because it is more flexible.
If you want to optimize your image meta tags further, you can read the words Neil Patel from Quicksprout. I for image files have so far only optimized the alt section.
If you use an image from Google, don’t forget to change the title file (usually the extension .jpg, .png or .jpeg) so that your image file does not duplicate the image you downloaded. If necessary, you can also replace the meta-data (usually using the software) and do a bit of cropping the image so that the image file is genuinely “new and unique” in the eyes of Google.
Greater resolution and image size usually have better performance on search engines. Try to use at least 400px x 600px images. Don’t forget to compress the file if it feels too burdensome to load the web.
Use of Media in Articles (Images, Videos, Infographics, etc.)
The more information you present, the more likely Google is to detect your article as a quality article.
If possible, use media to enrich the contents of writings such as images, videos, tables, charts, infographics, and maps.
From the user experience, the results are undoubtedly good because the reader is spoiled with information-rich writing and rich in visualization.
Quoted from Quicksprout.com, content with relevant images is read 94% more than content without relevant images.
The use of infographics is also more likely to get likes and share on social media than other types of content.
Moreover, finally, quoted from Neomam.com, the comparison between the speed of reading visual content compared to writing is like a tenth of a second with one minute.
Use Keyword Variations
The last point in the procedure for writing SEO friendly articles is a variation of keywords. Slightly different from keyword density and LSI, what I mean by keyword variations here is the use of the main keywords in fragments around the article.
Keyword: how to create a free blog
“This time we will discuss how to create a free blog. For those of you who want to exist on the internet but don’t have the capital to buy domains and hosting, a free blog can be one solution. You can create a free blog on blogger, WordPress, Tumblr, and so on. How to create a blog is very easy. If you follow the step by step that I present below, I’m sure in a few hours you can create your blog. ”
Of course, you cannot apply the above sentence model in just one paragraph because it will be keyword stuffing. Spread into several paragraphs and your articles will become more SEO friendly with variations in natural keywords. Hopefully, you can understand the points I want to convey here.
If you are still unclear, please see the following explanation of the image from Moz.com:
These Keyword variations also make your writing more lively and flexible. Compare this with writing that always includes exact match keywords for example:
“This time we will discuss how to create a free blog. For those of you who want to exist on the internet but do not have the capital to buy a domain and hosting, then how to create a free blog can be one solution. You can apply how to create this free blog on blogger, WordPress, Tumblr, and so on. How to create a free blog is very easy. If you follow the step by step that I present below, I’m sure in a few hours you can already create your free blog. ”
- Writing SEO friendly articles to attract the attention of search engines is good because it can increase visitor traffic to your blog. However, don’t use the on-page optimization techniques of your articles solely for SEO.
- Now the search engine algorithm is getting smarter, especially the giant Google with a variety of pets ranging from Panda, Penguin to Hummingbird.
- Write articles that provide value (useful), prioritize user experience and be balanced with on-page SEO elements as I mentioned above, then accompanied by a backlink finish for off-page optimization, then the chances are that your writing can immediately compete in SERP.
- I will not be naive, no matter how good your article is if it is not accompanied by off-page optimization it will not be maximal in SERP, especially if you are in a tedious and challenging niche to attract bait links or viral shares (example: insurance, job vacancies, taxation, etc.).