15 Things to Avoid in SEO progress

Search Engine Optimisation (SEO) is an online marketing technique to improve website visibility within search engine. It involves understanding what visitors are searching for, undertaking on page and off page optimisation activities. There are some aspects that may impact on the level of success and should be avoided. You can use digital agency sheffield services, to get a good progress

  1. Don’t write content with JavaScript.

Although search engines will not penalize sites for using JavaScript, they cannot index the contents of the script. So, if your page uses JavaScript to display content, it will be more challenging to get high rankings.

  1. Don’t use too many keyword phrases.

Keyword stuffing is the practice of repeating keywords or repeated keyword phrases on the page until there is almost no text other than the keyword phrase. Therefore, check the keyword density used. Just use 5% to 7% in one content. The number of words multiplied by a percentage. For example, 300 x 7: 100 (300 words multiplied by 7%) = 21 words

  1. Don’t make too many link pages.

Suppose you share a collection of dofollow links with little information. This means that there are more links than writing, which is dangerous. This is because search engines only value links in specific contexts that are related to the overall page or related links internally in posts.

  1. Don’t make spamming links.

If you have too many backlinks from one domain, it can be considered a spamming link, including posting too many links that are linked to keywords. Here the search engine will see a link on the site’s page, and only calculate the first or two-way optimisation. If there is too much at a time, the site will look like a spammer, even if it is not seen in a natural cross-linking scheme, the link will look like a paid link by a search engine robot. This is not liked by Google. The most dangerous are leaving live links in comments, Google will consider spam directly.

  1. Don’t keep broken links.

Broken links make a site look bad, and imply that you don’t manage the site properly (ignored). Search engines only want to see, and quality links, so broken links can harm the development of optimisation and site pages. Use the link checker regularly to ensure that the link is still useful.

  1. Don’t use the meta refresh tag to redirect visitor.

Don’t set site redirects with refreshed meta tags or use a redirect script to go to the core page. Suppose you enter a site, after a few seconds the site will update automatically and you will be taken to another site. This Meta refresh does not provide search engine information about the first site and why the redirect occurs. This will be considered fraud for visitors. The solution, use a permanent redirect 301 when you need to direct the customer to a new URL.

  1. Don’t use duplicate content.

One trick of spammers that is often used is to make one page and then post it in various locations, both in one domain and in other people. The idea is that if there are multiple copies of the page, it will be seen by more people. But search engines don’t like duplicating content like that, wasting space on the server and not giving proper information to customers. So duplicate content must be avoided.

  1. Don’t use robots.txt to ban most site content.

In general, using a robots.txt file so that search engine spiders do not index individual pages can be a good idea for your blog. But if there is an error by banning a significant part of the site, search engine spiders may mark the site as “prohibited” in general and can stop the spidering process which is eventually not indexed by the search engine.

  1. Keep No Error Writing and HTML errors.

Most search engines discriminate against broken code, so don’t let search engine spiders not read HTML pages because of incorrect structures or structures. The result is that blogs cannot be indexed. Validate your blog and use a simple structure, because it’s more friendly. If this is not done, then the site will be considered a broken site and not indexed by search engines.

  1. Don’t use frames.

Frames and search engines do not combine well. Even though search engines are getting much better at reading framed websites, they tend to be better off reading non-framed sites. Including other frame views. For example, a frame on an ad.

  1. Don’t make a flash page.

Search engines cannot read images, and they see flash as a large image. If you do not have an alternative HTML to display flash, then the flash cannot be indexed by search engines. The influence of the site will not rank well in search engines. The solution, use alt tags and titles on the image and title tags on all your links.

  1. Don’t use invisible images (pixels too small).

A 1×1 pixel image cannot be seen with the naked eye on a web page. This is considered a fraud, and sometimes this method is used to trick visitors into clicking on ads or otherwise without realizing it, this technique is usually called hijacking. I used this trick before but learned it because I got a warning from Google.

  1. Don’t use invisible text on the page.

Hiding text by making the same color as the background color can deceive the customer, but it won’t cheat the search engine. This trick is usually to hide the ad text or other links. Another variation of this trick is to make the font size so small and hard to read by the naked eye. So if you validate the CSS, there will be a warning if there are similarities between the colors of the frame attributes with the background.

  1. Don’t Cloak

The Site Will Be Banned. Cloaking a page that is made to be visited by visitors even though the actual page is not the original page that is searched for by visitors, and usually, the bloggers insert a specific code in doing this or by redirecting a page. Search engines want to provide real information resources, not fake ones. When search engines find that the site is cloaking, the risk is it will be removed from the search directory.