SEO Is an Ever-Changing, Never-Ending Game
Search engine optimization is a game that millions of people around the globe are now addicted to. You probably have an image in your head of a video game addict sitting on the couch for days on end, but you may not have a clear image of the SEO addict who sits just as long in a computer chair reading, learning, watching their ranks.
Okay, so maybe SEO addiction isn’t quite as extreme, but for experts who follow this changing game closely it could very well be classified as an addiction. The difference is real money is attached to this addiction and that makes it feel more urgent than any video game ever could be.
Watching SEO Pay Off
Search engine optimization is a long term marketing strategy. When done well it will continue to pay off for many years and can even become more and more successful with time. This is what becomes very addicting to those who use SEO. They enjoy watching the rewards from their work coming into play.
Changes in search engine rankings and positioning for particular pieces in the SERPs can happen overnight and it is exciting to get up and check all your rankings to see if things are going as they should.
When something goes wrong you want to fix it right away. When something goes right you want to duplicate it for even greater success. This is a never-ending game that keeps millions of people strapped to their computer chairs day after day. Going up in rank is like beating a level of a video game and moving on the next level.
There is pride in going up in rank but also anxiety and tension as moving up to the next rank will be even harder.
The Changing Rules
Search engine optimization is also ever-changing because the rules never stay the same. Professionals spend just as much time (if not more) following the trends and changing rules as they do actually implementing their SEO strategies. They can spend a lot of time trying to predict where the trends and rules are going to go in the future so they can get ahead of the game.
This is exciting because the right moves can put someone well ahead of the competition if they accurately predict what could happen next. Yet, millions will be slapped down when the rules change in the opposite direction of what they predicted.
Many SEO players try to find loopholes and ways to cheat the game. They can get some big time financial gains in the short term, but it is a never-ending game because eventually that loophole will be closed tight and they have to start all over again.
Those who play the game straight without loopholes and cheats are stuck in the never-ending world of ever-changing rules. This is both exciting and anxiety inducing since there can be substantial amounts of money on the line.
Getting in the Game
There is a lot more to this game than just basic SEO strategies. Being successful with online marketing requires a solid grasp on search engine optimization as well as a devotion to keeping up with the changing rules of the game. You have to think of it like a game and constantly change your approach if you want to survive in the long run.