A website is a valuable digital asset of any business. It is an identity that works by promoting the business and engaging customers. It helps in lead generation and increasing conversions. A website makes an impact on how the audience views a brand and business. A quality website will influence the audience to stay on the page and learn about the business and its products or services.
Value-added functionalities and usability of a website determines its success in the digital market. A user-friendly web design will have the required optimized features to engage the audience by making their journey on web pages smooth and hustle free. Good website requires the craftsmanship of skilled professional or web design company.
Let’s go through the principles of effective and user-friendly website design.
A professional and effective web design is always simple. It does not have too many intricate designs or overcrowding elements that distract the users and fail to serve the purpose of the website. It should be simple with a standard layout having the right color combination that aids in making an impact on users ‘attention.
One of the key features of a good web design is SEO i.e. Search Engine Optimization, for the website to be profitable, it is necessary to be a search engine friendly one so that it has quality search rankings. Visibility on search engine results will help in drawing more traffic to the website.
Look out for maintaining consistency throughout the pages of a website. The fonts’ size and style, headings and buttons should be consistent in all pages. Consider using pleasant-looking typography to make the web content easy to read. Typography design elements like alignment, spaces, typeface, and consistency contribute to better readability and visual appeal.
Create a logical page hierarchy for easy navigation and smooth user experience. Use keyword-focused text in the navigation bar so that search engines can easily find the right content for search queries. Appropriately organize content of the webpages to communicate the information efficiently to users.