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Being ‘relevant’ comes all the way down to keywords & key phrases – in domain names, URLs, Title Parts, the number of instances they’re repeated in text on the web page, text in image alt tags, rich markup and importantly in keyword hyperlinks to the page in question. If you’re counting on manipulating hidden parts on a page to do nicely in Google, you may in all probability trigger spam filters. Whether it is ‘hidden’ in on-page … Read More